SEO Specialist

Average Salary: £25,000 - £30,000
Competition: MID
Years Experience: 1-4 years

Job Summary

At 15 years old, did you know that Google is an official verb in the Oxford English Dictionary? That’s how popular search engines have become! So popular, that a Search Engine Optimisation (SEO) Specialist is now a career. They aim to improve a business’s organic search results from search engines to its website. Everyone wants to be on the first page of the major search engines!


As a SEO Specialist you’ll be either working in-house, at an agency or even freelance! Whichever route you decide to choose, you’ll usually have the following responsibilities:

  • Reviewing and auditing clients’ sites, identifying areas of improvement to meet their needs
  • Devising and executing SEO strategies including aspects of link-building and social media
  • Creating original SEO content for blogs and webpages for clients’ target audience
  • Continuous keyword research and development to gain the most search engine traffic
  • Identifying and implementing advertising opportunities such as Pay-Per-Click (PPC) campaigns
  • Using social media platforms to enhance customer reach and be exposed to more external links
  • Networking with other businesses and affiliates for link opportunities

Key Skills & Characteristics

A SEO Specialist should:

  • Have excellent technical skills with a great understanding of search engines
  • Possess strong written and verbal communication skills
  • Be creative, particularly when writing articles and fresh content
  • Have an analytical mindset when problem-solving
  • Always have an organisational awareness of the business’s goals and strategies

Entry Routes

Being the master of all search engines is a specialism open to all graduates! However, as the SEO Specialist role does have elements of IT and Marketing, it would be useful to do a degree in one of these subjects. Some even do a postgraduate qualification in Digital Marketing, which can give you an edge.

What’s essential to pretty much every position you go for, is relevant work experience. And what’s so fantastic about SEO is you can get relevant experience sitting on your sofa! Create a blog, link it to social media platforms, write good content and posts, put associated links, use Google Analytics and AdWords. Being successful at doing this, will give you a great advantage approaching job opportunities.

Whilst knowledge of HTML is a prerequisite, learning programming languages such as PHP, JavaScript and CSS would be beneficial. Employers love it.

Job Progression

Junior SEO Specialist

SEO Specialist

Senior SEO Specialist

SEO Manager

Head of SEO

Head of Digital

Advice From Our Experts

The Good

  • Ever-learning – The SEO world is always changing, so you’re always learning new skills
  • Creativity – You have the license to be creative and to test your ideas
  • New People – You get to meet a lot of new people through networking

The Bad

  • Unpredictability – SEO is unpredictable, so you have to stay on top of your skills and learn new stuff quickly, which can take its toll
  • Long Hours – Opportunities can come unexpected and you need to react quickly to reap the rewards, but can be time-consuming
  • High Expectations – Being the most popular website doesn’t happen overnight, but some may expect quicker results