Public Relations Officer

Average Salary: £25,000 - £30,000
Competition: MID-HIGH
Years Experience: 1-4 years

Job Summary

Reputation is everything to a business. If a company has a bad reputation, it’s more than likely their sales will be effected. That’s why we have Public Relations (PR) Officers. PR Officers are responsible for their client’s image. They use media to enhance and maintain their client’s reputation to the public eye. Pretty much like when your parents say how amazing you are in front of other people. When you’re really just average. We’re joking of course.

Duties

As a PR Officer, you’ll be either working in-house for an organisation or with a PR consultancy. The usual job responsibilities still apply, but rather than focusing on a niche sector, you’ll be working on different types of projects when in a consultancy. The duties you’ll be expected to do are the following:

  • Developing and executing PR strategies and campaigns
  • Producing, editing and distributing promotional material such as press releases, newsletters and internet content
  • Handling any incoming enquiries from the media and other organisations
  • Analysing the media coverage and the results from the promotional material that has been put out
  • Organising and attending events such as press conferences, exhibitions and open days
  • Managing and updating the organisation’s social media pages and websites

Key Skills & Characteristics

A PR Officer should:

  • Have excellent verbal, written and interpersonal skills
  • Show strong time-management and planning skills whilst being highly organised
  • Have a creative approach to problem solving
  • Posses a great business awareness and understanding of current affairs
  • Show initiative, whilst having a flexible approach and being adaptable

Entry Routes

Employers usually require individuals to be degree educated, however they are not so picky of which degree you study. As long as it’s relevant to the job, subjects such as public relations, business and even marketing could boost your chances. Some employers even insist on studying a masters. But without work experience, a degree can be worthless in this competitive job market. Luckily getting relevant experience has never been easier, thanks to the wonders of the internet. By creating a blog, you can develop your experience in writing articles and press releases. Whilst promoting your blog through social media platforms, will add depth to your CV. It may be a good idea to join the Chartered Institute of Public Relations (CIPR), as they’ll advertise a number of job opportunities regularly.

Job Progression

Public Relations Assistant

Public Relations Officer

Senior Public Relations Officer

Public Relations Manager

Director of Public Relations

Advice From Our Experts

The Good

  • New People – Networking is a big part of the job which allows you to meet a lot of interesting people
  • Variety – Especially if you work in a consultancy, you can be a part of many different projects
  • Creativity – It’s a job of which you can put your own style to pieces and try new things

The Bad

  • High Pressure – Any mistake could get a lot of bad coverage from the media
  • Long Hours – Spending evenings and weekends on projects are sometimes needed
  • Uninspiring Projects – Appear once in a while, which makes it a drag to work on