Marketing Executive

Average Salary: £23,000 - £28,000
Competition: HIGH
Years Experience: 1-4 years

Job Summary

When it comes to promotional campaigns, I will always remember the Cadbury advert, where the gorilla is playing the drums to “In The Air Tonight” by Phil Collins. It broke the mould, was fun and left me feeling pumped! The power of the Marketing Executive develops strategies and campaigns to promote a company’s product, service or idea. They work alongside many professionals to bring marketing campaigns alight. We thank you Marketing Executives.


Marketing for any type of business can be essential in gaining more consumers, meaning you can find Marketing Executives in most industries. The type of industry and company a Marketing Executive works for can really determine the scope of campaigns they can put forward. I mean you wouldn’t have a flash mob dancing in Liverpool Street Station for a Finance firm… Right? No matter, the industry Marketing Executives usually have the following responsibilities:

  • Undertaking market research by communicating with target audiences as well as other stakeholders
  • Identifying gaps in the market and developing marketing plans and strategies to exploit opportunities
  • Securing sponsorship and sourcing advertising opportunities in the press, radio or TV
  • Organising public relations and networking events
  • Using social media platforms to promote marketing campaigns
  • Creating content for posters and leaflets whilst managing their production

Key Skills & Characteristics

A Marketing Executive should:

  • Be creative whilst having a good sense of what is marketable and affordable
  • Have excellent communication and interpersonal skills
  • Have the confidence to present, support and sell your ideas
  • Possess good organisation, planning and time-management skills
  • Have the drive, motivation and enthusiasm to push campaigns forward

Entry Routes

The opportunity to become a Marketing Executive and be a part of campaigns that have the potential to be remembered for years to come, is very competitive. Although no specific degree is needed to become a Marketing Executive, your best choice would be to complete a degree in marketing or advertising. To put yourself in a better position, often people decide to complete a postgraduate qualification from the Chartered Institute of Marketing (CIM), to really show employers their intent.

Wherever it comes from, get your hands on as much relevant work experience as possible! Whether it’s from summer placements, internships or a part-time job. If you can show the key skills and characteristics through experience, you put yourself ahead of the competition. Past experience in sales or marketing will always be beneficial.

Job Progression

Marketing Assistant

Marketing Executive

Marketing Manager

Marketing Director

Advice From Our Experts

The Good

  • Creativity – You have the freedom to create and express your vision
  • Variety – Having the license to create means you can be working on many different projects
  • Recognition – Being a part of a memorable marketing campaign can get your name out across the company very quickly

The Bad

  • Budget Constraints – Restrictions on budgets can obviously limit creative campaigns
  • Competition – It can be competitive to create something unique in the market and have the company profit from it
  • Hours – It’s a deadline oriented role. Any delays, will leave you trying to catch-up to keep on track