For any department, it needs a leader to direct their strategy and work towards a company’s vision and goals. Imagine if there wasn’t one? Total chaos! A Marketing Director is responsible for the strategic leadership and implementation of a company’s marketing activities. They will ensure a company’s vision and growth objectives are strived for, by implementing and overseeing marketing strategies.
A Marketing Director’s duties are more involved with directing the company in achieving their overall goals and vision, rather than being involved with the hands-on activities. So, their job responsibilities are usually the following:
- Setting and developing marketing objectives and strategies that are in line with a company’s overall vision and goals
- Directing the company’s portfolio of marketing campaigns
- Guiding the day-to-day activities of the marketing department by overseeing content
- Undertaking market research to help identify consumer trends and the competitive environment
- Ensuring marketing objectives and strategies are being met within budget
- Representing the company at promotional and industry events
Key Skills & Characteristics
A Marketing Director should:
- Be driven and able to lead with confidence and influence
- Have excellent communication, interpersonal and negotiation skills
- Be creative when developing and implementing strategies
- Possess strong budgeting skills having business awareness
- Be decisive, whilst having an entrepreneurial mind-set
The key in becoming a Marketing Director is experience, experience and experience! You can’t get enough of it. The more references you gain that relate to a Marketing Director’s duties and the key skills and characteristics, the more suitable you will be for an employer, in becoming a Marketing Director.
Reputation within a company you’ve gained many years’ experience from, can get you far. But employers will like to see that you have taken action to develop yourself as a professional. For instance, a lot of employers will expect a Marketing Director to have completed a Bachelor or Masters degree in Marketing as well as be Chartered Institute of Marketing (CIM) qualified. It’s that simple, but not an easy journey for sure!
Advice From Our Experts
- Influence – You’re in a position where you can have a greater influence in regards to your vision
- Variety – You get to be involved in many marketing campaigns rather than just the one
- Marketing Events – Communicating to your clients what you’re passionate about is an exciting experience
- Long Hours – With great power, comes great responsibility. Expect a lot more hours because of it
- Travel – It can mean a lot of travelling also, particularly with marketing events
- Administrative Tasks – In comparison to the other duties, administrative tasks are mundane