Marketing Assistant

Average Salary: £18,000 - £23,000
Competition: HIGH
Years Experience: 1-2 years

Job Summary

So, you want to know the ins and outs of working in Marketing. Well, there’s no better position than being a Marketing Assistant to learn just that! Marketing Assistants support marketing executives and managers in daily activities to develop marketing strategies and campaigns for a company. Campaigns can range from spreading the word about the company’s product or service via print media or can be as extravagant as the adverts you see on your televisions!


The variety in marketing campaigns can make the hustle and bustle of a Marketing Assistant’s role unpredictable, but very interesting nevertheless. You would usually find a Marketing Assistant have the following job responsibilities:

  • Being the first-line of communication with clients
  • Supporting in marketing events and exhibitions as necessary
  • Writing and preparing promotional material such as articles and blog posts to market
  • Reporting and making evaluations on the impact of marketing campaigns
  • Organising and coordinating market research for promotional content
  • Assist with the distribution of marketing material

Key Skills & Characteristics

A Marketing Assistant should:

  • Have a genuine interest in marketing
  • Be proactive, energetic and able to take initiative
  • Have excellent written and verbal communication skills
  • Possess good organisation, planning and time-management skills
  • Be adaptable, whilst having good interpersonal and team-working skills
  • Be calm under pressure whilst working to strict deadlines

Entry Routes

To get you foot through the marketing door, be prepared to start as a Marketing Assistant. A particular subject degree is not a prerequisite, but doing a degree in Marketing will certainly help you get a better understanding of the field. Some individuals even complete a related postgraduate qualification, such as one from the Chartered Institute of Marketing (CIM) to improve their chances of securing a marketing position.

Although a Marketing Assistant is an entry-level role, it’s a competitive industry to start your career in. But don’t let this stop you! If you have shown a genuine interest in Marketing, you will be noticed. Work experience that demonstrate the key skills and characteristics, will be looked upon highly.

Job Progression

Marketing Assistant

Marketing Executive

Marketing Manager

Marketing Director

Advice From Our Experts

The Good

  • Learning – It’s an exciting experience starting your desired career and learning from different people
  • Projects – You get to be a part of pretty amazing projects, which makes you feel proud to be a part of
  • Variety – Different projects can require a different approach to work, which keeps it interesting

The Bad

  • Administrative Tasks – It can be quite repetitive and mundane doing the administrative tasks
  • Involvement – At times you want to get more involved with the bigger duties, but this position alone doesn’t allow for that
  • Workload – As an assistant, a lot of people overload you with jobs for you to do, which can be quite stressful at times