Graphic Designer

Average Salary: £23,000 - £28,000
Competition: MID
Years Experience: 1-4 years

Job Summary

Almost everywhere you turn, you’ll see something with a graphic design. Graphic Designers have made their hallmark! With the manipulation of text and images, they make communications and ideas come alive. They have inspired the greatest product packaging, magazines, websites and many more.


It’s interesting how an image can be so impactful consciously and subconsciously. From the use of fonts and colours, to the positioning of the texts and images. Take for instance a traffic light. If we changed the colours to blue, black and brown, would you know which one would be ‘Go’? Which then you would answer, “It depends which one is at the bottom.” Ultimately, Graphic Designers want to convey clients’ messages. The role they play is usually the following:

  • Liaising with clients or the Art Director to understand the business requirements and budget
  • Developing design briefs that meet the clients’ vision and needs
  • Designing graphics for illustrations and content used for the design brief
  • Presenting design concepts to clients or the Art Director for approval
  • Making necessary adjustments recommended by the clients or Art Director
  • Proofreading designs before sending to print or publish them

Key Skills & Characteristics

A Graphic Designer should:

  • Have excellent communication skills, being able to present and explain ideas clearly
  • Be creative, innovative and have a passion for design
  • Be able to prioritise and manage time effectively, whilst being organised
  • Show accuracy and have an attention to detail
  • Be open to feedback and adapt

Entry Routes

So, you want to beat Beyoncé and run the world as a Graphic Designer. Well, life as a Graphic Designer is competitive. Like anything in relation to styles, they can become outdated. Keeping your skills and knowledge fresh is a must! A degree in Graphic Design is a good start and is often desired by employers. It’ll give you a taste of what it’s like to do the work and be sure to teach you some useful techniques. Other relevant degree subjects such as Fine Arts or Photography could also be helpful in becoming a Graphic Designer.

However, what will make you shine is your portfolio. In your portfolio you should demonstrate the work that you have produced from university work, personal projects and for companies. This could be the difference between landing the job or not.

As a Graphic Designer, employers will expect you to have good knowledge of HTML and CSS and be able to expertly use the following design programs:

  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator

Job Progression

Junior Graphic Designer

Graphic Designer

Senior Graphic Designer

Art Director

Creative Director

Advice From Our Experts

The Good

  • Ever-Learning – With software updates, latest trends and so forth, you’re always learning new things
  • Work Environment – It’s an inspiring environment to work in
  • Creativity - The creative part of the career is why everyone loves it

The Bad

  • Control – You don’t really have any control of the project
  • Difficult Clients – Some clients will have unrealistic demands, which is quite frustrating to deal with
  • Uninspiring Projects - At times, you'll have to work on some uninspiring projects