"Attend as many events as you can and really take in every detail."
Monica, Events Director
Apart from the main act, Event Directors run the show. Quite literally. They are responsible for making an event an experience and a half. They drive the overall vision of the event as well as taking a lead on the overall event plan, production and execution of the event.
As an Events Director you could either be working in-house for a specific company or usually with an events agency. Whoever you work for, your aim will be looking to drive new business. For a concert, it could be through merchandising or putting on such a great show that fans are more likely to go to the same concert in the future. That means you’re pretty much accountable for everything. Big boots to fill. Here are the job responsibilities:
- Defining and developing the event team or department and what is expected of them
- Setting objectives, strategies and budgets that are in accordance with the business’s main goals
- Mentoring and driving the event team or department to achieve targets, objectives and implement strategy
- Overseeing the event team or department in their delivery of event campaigns within budgets and deadlines
- Negotiating contracts with vendors and coordinating their services with the event, such as entertainment, site selection and food
- Providing on-site support on the event day
Key Skills & Characteristics
An Events Director should:
- Have excellent communication and interpersonal skills at all work levels
- Be up-to-date with the best and latest event technologies
- Possess good organisation skills with an attention to detail
- Show strong leadership, decisiveness and commercial awareness
- Be able to problem solve effectively whilst coming up with creative solutions
To become an Events Director, you’ll need a lot of experience within the events field. It’s not something where you get a degree and will be able to just walk in to this position. But a degree in Event Management, Business or Marketing would be a good starting point. Once you’ve graduated and finally stopped dossing around in life, try and get a role as an Events Assistant. Learn the ropes, work hard, get promoted and you’re on your way to the top. You’re going to need to know everything about events, such as the architecture, different event concepts, so be sure to attend as many events as you can. That's what Monica said, who is an Events Director herself.
Monica studied a degree in Business and Marketing and worked her way up to become an Events Director.
Advice From Our Experts
"Keep up-to-date with change in technology, design and print. Attend as many events as you can and really take in every detail."
- Monica, Events Director, on how to stay ahead of the game.
- Creativity – Each event comes with its own specifications, so every project is different
- People Interaction – You always get to meet new people when attending events and have some great conversations
- Variety – The role itself is quite varied, with attributes of finance, marketing and more
- Long Hours – You can be expected to work ‘til late and even on weekends
- Difficult Vendors – Some Vendors can be difficult to deal with, which can make the process frustrating
- Budgets – Having a low budget can limit what you can do and how great an event can be