Advertising Art Director

Average Salary: £30,000 - £35,000
Competition: HIGH
Years Experience: 2-5 years

Job Summary

Ever wondered how an advertisement can just grab your attention so naturally? Well, Advertising Art Directors or ‘Creatives’, focus their work into designing the visuals for all sorts of media. From designing posters to TV adverts. Their innovative ideas are the reason for many products being as popular as they are today.

Duties

To make a campaign that’s absolutely amazing, you need both visual and written content. Advertising Art Directors will focus on the visual aspects of the campaign and will work closely with Advertising Copywriters, who will concentrate on the written content. They’re like a married couple. As an Advertising Art Director you’ll usually have the following job responsibilities:

  • Understanding the client’s business, target audience and advertising brief
  • Brainstorming ideas and concepts with a Copywriter that fits the client’s brief
  • Deciding on concepts and producing designs to present to the client
  • Communicating with other creative team members to produce work on the concepts
  • Presenting the created campaigns to the client
  • Making any final adjustments to the campaign as requested by the client

Key Skills & Characteristics

An Advertising Art Director should:

  • Have excellent communication skills, being able to communicate ideas clearly
  • Be adaptable in regards to responding to feedback and the needs of the client
  • Have an attention to detail, whilst being creative and innovative
  • Show good planning, prioritising and time management skills
  • Be able to understand what makes a design good

Entry Routes

The key to getting your foot through the door is your portfolio. Your portfolio should hold a collection of the work you have produced. Although a degree in Advertising, Marketing or Graphic Design would definitely help, it’s not a necessity. Teaming up with a Copywriter could enhance your portfolio. Employers tend to recruit Creative teams, rather than just the one individual.

The Advertising and Marketing field is a competitive market. So don’t be surprised if you don’t nail a job, work placement or internship straight away. In the meantime, try and go to as many related networking events as you can. It’s a good opportunity to meet new people, build relationships and ask for some feedback on your portfolio. A lot of people underestimate the power of networking. Meet the right person and you may be offered a job!

Job Progression

Junior Advertising Art Director

Advertising Art Director

Senior Advertising Art Director

Creative Director

Advice From Our Experts

The Good

  • Variety – There’s always an inflow of different projects to work on
  • Work Environment – It’s an inspiring environment to be in, where you can learn from anyone
  • Creative – It's a career that allows you to have the freedom to express your ideas

The Bad

  • Credit – Sometimes you may feel that you don’t get as much credit as you deserve
  • Creative Block – There will be times where you just struggle to find a good idea
  • Difficult People – It's frustrating when people are not 100% behind your vision